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Site icon Club Innovation & Culture CLIC France

REVUE DU WEB / SEPTEMBRE 2022

Grande Experiences, the creators and producers of VAN GOGH ALIVE €“ the most visited multi-sensory experience in the world - in cooperation with The Dalà­ Museum in St. Petersburg, Florida, is proud to announce the world premiere of DALà ALIVE. The premiere will coincide with the Grand Opening of Grande Experiences' newest permanent digital art gallery, THE LUME Colorado, at Stanley Marketplace in Aurora, CO.

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Temps de lecture : 6 min

Chaque mois, le CLIC sélectionne pour ses membres des articles parus sur la toile (française et internationale) traitant de l’actualité de l’innovation et des technologies dans un contexte culturel et patrimonial. Certains de ces articles sont inclus dans la newsletter hebdomadaire réservée aux membres. Retrouvez ci-dessous, la revue du web intégrale de SEPTEMBRE 2022, réservée aux membres du CLIC.

MUSEE & CULTURE MONDE

.  The web has expanded the reach of art but nothing beats standing in front of a Picasso (The Guardian, 18/09/2022)

Over the past 30 years, museums and galleries from the Metropolitan Museum  in New York to the  Museum of Islamic Art in Qatar, from the  National Museum in New Delhi  to the tiny  Lynn Museum  in Norfolk, have put much of their collection online, making them available to millions, cultural treasure that would otherwise be denied them.

However, the growth of online collections has also generated a fierce debate about the virtues of the physical v the virtual museum, of how the digital should relate to actual. Last week, that debate received a new twist when New York’s Museum of Modern Art (MoMA) announced that it was  auctioning off 29 of its physical paintings, including masterpieces by Picasso, Monet and Bacon, to help €œestablish an endowment for digital media and technology €. What that means in practice is unclear. What MoMa’s move has done, though, is revive the debate over the merits of the actual and the virtual.

. Digital | Environmental policies must include digital (museumsassociation.org, 12/09/2022)

Digital products and services tend to be thought of as intrinsically green €“ we talk about €œthe cloud € as if data is hosted somewhere in the sky, when it is really 7.2 million data centres across the world, powered by huge amounts of electricity and cooled by millions of gallons of water, 24/7.

Every time a webpage is accessed, every time an email is sent, every time  a file is downloaded, carbon is emitted. If you don’t consider this when devising a sustainability strategy, your good intentions are hamstrung. A physical museum may be powered by green energy, but if its website  is managed and hosted inefficiently or unsustainably, you’re missing an awful lot of carbon savings.  There are several  ways websites can be decarbonised. Moving to  a green hosting model can cut emissions by 9%. The Green Web Foundation provides a tool that checks whether a website is hosted on a green server, and a directory of clean energy hosts.

.  The Faulty Promise of the €˜Immersive Experience’ (washingtoncitypaper.com, 08/09/2022)

Mexican Geniuses: A Frida and Diego Experience is the latest €œimmersive € show to set up shop in D.C. Who are these experiences really for ?  

… Replicas of the Dutch artist’s paintings hang on black walls. From a distance, the brush strokes look real, but they fade into two-dimensionality as I draw closer. To my left, a young boy tugs at his mother’s clothes. €œIs this a real painting? € he asks, pointing to a print of €œWheatfield with Crows. € She responds: €œNo. €

. The end of the museum (spiked-online.com, 18/09/2022)
For a few days at the end of August, Prague, the capital of the Czech Republic, became a focal point of the global culture war.  At the meeting of the International Council of Museums (ICOM), delegates from all over the world debated whether museums should remain sensible, go slightly woke or go full woke..  Selfie-Consciousness: Dallas Art Spaces Keep Up With Interactive, Immersive and Instagram Trends (Dallas Observer, 21/09/2022)While this idea was once possible only through the high-tech imagination of Disney fiction, it’s become almost expected in the art world, and Dallas is keeping up with art lovers’ taste for interactive, pop-up, immersive art.

Back in the olden days of the 20th century, if you wanted to engage with a work of art, you needed to enter a museum. Through hushed halls, viewers tried to get as close to a painting or sculpture as possible while trying to avoid being silenced or told to step back by a security guard.

.  How are UK museums going to keep the lights on this winter? (Apollo Magazine, 22/09/2022)

With the world facing a difficult winter in the face of the global energy crisis, museums in the UK have been held up as potential €˜warm havens’ €“ free, heated spaces for people who are unable to afford their bills. But how are museums themselves going to keep the heating on? After much anxious anticipation, the UK government yesterday announced a six-month cap on gas and electricity costs that will provide some temporary relief for museums and arts organisations alongside other businesses, charities and public sector bodies.

.  NY Museums to Disclose Artwork Looted by Nazis (nysenate.gov, 18/09/2022)

Museums in New York that exhibit artworks looted by Nazis during the Holocaust are now required by law to let the public know about those dark chapters in their provenance through placards displayed with the stolen objects.

At least 600,000 pieces of art were looted from Jewish people before and during World War II, according to experts. Some of that plunder wound up in the world’s great museums.  New York Gov. Kathy Hochul signed a law in August requiring museums to put up signs identifying pieces looted by the Nazis from 1933 through 1945.

.  à€ Madrid, le musée du Prado enquête sur l’origine de certains de ses trésors (Fnac.com, 23/09/2022)

D’après l’AFP, le célèbre musée du Prado (Madrid, Espagne), qui abrite entre autres les chefs-d’œuvre de Goya, Vélasquez, Le Greco ou Jérôme Bosch, a annoncé le 22 septembre avoir lancé une enquête sur l’origine d’une soixantaine d’œuvres issues de ses collections, dans le but de déterminer lesquelles auraient été spoliées pendant la guerre civile espagnole ou sous le régime franquiste.  

. How the return of the Benin Bronze’s could spark growth in Nigerian tourism (https://nigerianobservernews.com/, 21/09/2022)

The return of the world-famous Benin Bronzes to Nigeria could significantly impact the country’s burgeoning tourism sector, attracting millions of new visitors to the country every single year, stakeholders hope. The Benin Bronzes comprise several thousand sculptures and plaques crafted from metal that decorated the Kingdom of Benin royal palace and were made in the 13th Century by the Edo people, indigenous to the Edo State. Unfortunately, British forces stole many of the plaques and many other historical and cultural artifacts during imperial control in the country’s south during the late 1800s.

Some 200 pieces were kept in the British Museum in London, while others popped up in other museums around Europe and North America. However, following pressure on the holders of the items from  Nigeria, repatriation is set to take place.

.  Artists’ Estates, Museums, and Platforms Are Cashing In by Minting Traditional Artists’ Work as NFTs (ARTnews, 22/09/2022)

This past Valentine’s Day, as the booming  NFT  market suffered an unexpected dip that proved to be an omen for this summer’s €œcrypto winter, € Vienna’s Belvedere Museum released its first NFT drop €”a collection of 10,000 unique swatches from Gustav Klimt’s  The Kiss, made by dividing the seminal painting into a 100-by-100 grid.  

The Belvedere’s general director Stella Rollig cast the moment in grand terms.   €œWhat does it mean to own a work of art in the digital age? € Rollig asked in the press release. €œThe rise of  NFTs, which has preoccupied the art world since 2020, has given fresh impetus to this intriguing question. The conversion of digital reproductions into virtual originals opens up new forms of participation that, in financial terms, should be taken seriously, yet can also be viewed playfully. €

.  The National Building Museum’s Augmented Reality Exhibit Exploring Notre-Dame de Paris Extended to October 9 (architecturalrecord.com, 15/09/2022)

On April 15, the National Building Museum (NBM) opened a new exhibition,  Notre-Dame de Paris: The Augmented Exhibition, which brings visitors into an immersive environment that captures the past, present, and future of this central piece of Parisian culture and French Gothic architecture.

The exhibition, now on view through October 9, commemorates the third anniversary of a fire that broke out during renovations to the cathedral’s spire, and it takes a deeper dive into the architectural and construction methodologies used to create €”and, over the last few years, to rebuild €”this landmark structure.

MUSEE & CULTURE FRANCE

.  Pourquoi tout est devenu « immersif » ? (France Inter, 22/09/2022)

Musées, thé tres, cinémas, parcours divers et variés, en cette rentrée la star de l’agenda culturel c’est cet adjectif « immersif ». Adossée à  une infinité de propositions. Et pour cause, ça marche €¦

Hier s’ouvrait la billetterie de   «  The Friends Expérience   »  qui débarque à  Paris en novembre prochain, et propose une déambulation dans l’univers de la série culte des années 90. On pourra ainsi prendre un café dans le fameux Q.G de  la bande le «  Central Perk   » ou circuler dans l’appartement de Joey et Chandler.

.  Les expositions numériques peuvent-elles vivifier la culture dans les territoires ? (La Croix, 15/09/2022)

Débat entre  Adrien Goetz, historien de l’art et romancier français et Quentin Brière, maire de Saint-Dizier, Haute-Marne.  

Ce vendredi 9 septembre à  Saint-Dizier (Haute-Marne), la ministre de la culture Rima Abdul Malak devrait inaugurer le projet Muse, lancé par la Réunion des musées nationaux (RMN) pour favoriser l’accès à  la culture sur le territoire national.

. Jean-Michel Jarre au CNC et suppression du Dicréam: les artistes numériques craignent d’être coincés dans le métavers (Liberation, 15/09/2022)La nomination de la star au sein du Centre du cinéma et de l’image animée et la suppression du dispositif chargé de soutenir des projets artistiques numériques inquiètent le monde de l’art, qui y voit une volonté de privilégier les productions immersives au détriment de l’expérimental.

Pour les professionnels, «création numérique »  et   «création immersive »  sont deux choses différentes. Il y a d’une part la création numérique qui regroupe une constellation d’artistes, de pratiques artistiques, de festivals, de centres d’art, de dispositifs et de technologies variées €¦ Et puis, de l’autre, il y a   «la création immersive »  qui concerne plutôt une industrie culturelle avec des installations de VR (réalité virtuelle) et des entreprises de spectacles populaires à  gros moyens.

SOURCES: presse

PHOTO : divers

PHOTO du carrousel: une des salles de l’expérience Dali Alive (c) Grande Experience

Date de première publication: 30/09/2022

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