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Site icon Club Innovation & Culture CLIC France

Le duo d’artistes numériques Drift ouvrira un musée dédié en 2025, à  Amsterdam

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Temps de lecture : 3 min

Amsterdam va se doter d’un nouveau musée ! Le Drift Museum, qui ouvrira ses portes début 2025, est fondé par le duo d’artistes Lonneke Gordijn et Ralph Nauta, en collaboration avec le propriétaire du b timent classé Van Gendt Hallen, rénové.

Les œuvres d’art du duo d’artistes occuperont pleinement le nouvel espace de 8 000 m ² et leurs installations performatives seront mises en valeur par le caractère grandiose et industriel du Van Gendt Hallen.

Composé de cinq halles d’usine au centre d’Amsterdam, conçus par l’architecte Dolf van Gendt en 1898, la série de b timents est réimaginée par le cabinet d’architecture Braaksma & Roos.

« Le Drift Museum est le résultat de tout ce sur quoi nous travaillons depuis 17 ans. Nous espérons que ce sera un lieu qui suscitera l’émerveillement et des réactions émotionnelles de la part de nos visiteurs et o๠ils se sentiront plus connectés à  notre planète et à  la nature. Le Drift Museum s’adresse à  tout le monde. Enfants etadultes, touristes et locaux » se réjouit le duo d’artistes.

Les fondateurs du musée (Ralph Nauta, Lonneke Gordijn et Eduard Zanen) dans le b timent historique Van Gendt Hallen (c) Valentina Vos

Le Drift Museum occupera une partie de l’espace en cours de réaménagement, en complément de bars, restaurants et autres activités de loisirs.

Le propriétaire des lieux, Eduard Zanen explique : « Ce b timent classé a heureusement échappé à  la démolition. Je considère qu’il est de ma responsabilité de préserver ce b timent pour l’avenir et d’utiliser des techniques de restauration innovantes pour le transformer en un monument national évolutif, durable et neutre en énergie.  Le Drift Museum, sur plus de 8 000 m ², sera situé dans deux des halls.  Les autres b timents abriteront des activités sportives, des restaurants, des bureaux et des start-ups qui se démarqueront en termes de durabilité.  Cela en fera un lieu o๠art et technologie se rencontreront sur plus de 25 000 m ² de surface au sol et o๠de nouvelles formes de collaboration émergeront, comme ce nouveau musée avec Drift ».  

Une des œuvres installées dans le futur Drift Museum

L’idée d’un espace muséal est née dans l’esprit du studio et s’est développée après le succès retentissant de leur exposition personnelle au  Stedelijk Museum en 2018, qui a permis à  Gordijn et Nauta de dévoiler leurs créations au public le plus large possible.

Contrairement à  de nombreuses infrastructures muséales existantes o๠DRIFT a déjà  eu la chance d’exposer, la taille, les volumes et le caractère industriel du Van Gendt Hallen « élèveront incomparablement les œuvres d’art et les installations cinétiques du studio et rempliront totalement l’espace du nouveau musée ».

Vue extérieure du b timent Van Gendt Hallen d’Amsterdam après rénovation. (c) Drift Museum

Les fondateurs du studio Drift, Lonneke Gordijn et Ralph Nauta, travaillent à  l’intersection de l’art et de la technologie depuis 2007. Leur travail a été exposé dans le monde entier, notamment à  la Biennale de Venise (2015, 2022); à  la Galerie Pace New York (2021); au Victoria & Albert Museum  (2009, 2015) et au  Stedelijk Museum en 2018. Cette exposition personnelle à  succès a attiré environ 275 000 visiteurs en quatre mois.

Récemment, en octobre 2023, DRIFT a suscité la curiosité de la presse mondiale avec la performance par drone de l’œuvre Franchise Freedom au-dessus de Central Park, à  New York.

www.driftmuseum.com

SOURCES: Drift, presse

PHOTOS: Drift

PHOTO du carrousel: l’installation « Tree of Tenere » au sein du futur Drift Museum © Celine Laurand

Date de première publication: 22/03/2024

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