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Top 40 musées et monuments français Facebook / Twitter / Instagram (29/12/2020) – version membres

admin

il y a 5 ans

Temps de lecture : 2 min

Le site web du CLIC France publie chaque semestre le Top 40 des musées et lieux patrimoniaux français sur Facebook, Twitter et Instagram. Voici le classement des premiers musées et monuments français sur les réseaux sociaux à la date du 20 décembre 2020, baromètre qui analyse l’évolution depuis janvier 2020 et janvier 2019. Les 3 tableaux xcel (format pdf), dont l’accès est réservés aux membres, sont disponibles ci dessous.

En 2020, le podium des meilleures croissance annuelle sur Facebook, Instagram et twitter est occupé respectivement par le MNHN (+18.55%), Gallica (+71.95%) et Paris Musées (+21.26%).

Entre janvier 2019 et décembre 2020, le podium des meilleures taux de recrutements sur Facebook, Instagram et twitter est occupé respectivement par l’Opéra de Paris (+34.13%), le Domaine de Chantilly (+347.71%) et Paris Musées (+39.53%).

En décembre 2020, les 5 lieux culturels les plus puissants sur les 3 réseaux sont le musée du Louvre (8 450 027 abonnés cumulés), le Centre Pompidou (2 828 228), le musée d’Orsay (2 810 380), la Tour Eiffel (2 613 299), le Ch teau de Versailles (2 081 504).

TOP 40 FACEBOOK (format PDF)

TOP 40 INSTAGRAM (format PDF)

TOP 40 TWITTER (format PDF)

Si vous pensez que votre musée ou monument est susceptible d’apparaà®tre dans un des trois Tops 40, n’hésitez pas à nous envoyer un mail : info@club-innovation-culture.fr.

SOURCE : recherches et analyses Sinapses Conseils

Date de première publication : 29/12/2020