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Journée « Tourisme Culture et Numérique » au Ch teau de Chambord, le jeudi 6 avril 2017, en partenariat avec le CLIC France

admin

il y a 9 ans

Temps de lecture : 3 min

Dans le cadre de ses forums régionaux, le CLIC France co-organise la Journée Tourisme Culture & Numérique le jeudi 6 avril 2017 au Ch teau de Chambord, à partir de 09h30. Les inscriptions à cette journée sont closes.

Cette journée est co-organisée par la Région Centre-Val de Loire (direction de la Culture et du Patrimoine et direction du Tourisme), le Cluster Tourisme, Patrimoines et Sites de visites, le Domaine de Chambord et le CLIC France.

L’inscription est gratuite. Pour assister à cette journée, il suffit de remplir le formulaire d’inscription avant le vendredi 31 mars 2017. Attention, il ne reste plus que 25 places.

10h00 – 10h30 Propos introductifs sur les enjeux du numérique

10h-10h15

Interventions

. d’Agnès Sinsoulier-Bigot, Vice-présidente déléguée à la Culture et de la Créativité Numérique, Région Centre-Val de Loire

. de Jean d’Haussonville, directeur général du domaine de Chambord

. de Guillem Salles, animateur du Cluster Tourisme, Patrimoines et Sites de visite

10h15-10h30 : Cahier des tendances en matière d’innovation dans le patrimoine

par Pierre-Yves Lochon (administrateur du CLIC France)

10h30 €“ 11h45 table ronde 1 : « Avant la visite: comment séduire/communiquer/engager son public ? »

avec

. Fanny Piederriere, adjointe de direction et responsable communication, Berry Province

La stratégie digitale de Berry Province+ focus influenceurs

. Alexandre Leboutet, Webmestre au domaine National de Chambord

Comment le domaine national de Chambord dialogue avec ses publics via les réseaux sociaux ?

. Annabel Saint Paul Fontecave, webmaster/community Manager, Museum d’histoire naturelle de Toulouse et Emanuelle Guillemot, chargée de communication, Musée Saint Raymond de Toulouse

Communication numérique des musées de Toulouse

11h45 €“ 12h30 : Focus sur la refonte de sites web

avec

. Mathieu Bibard, Responsable touristique au Ch teau de Montpoupon

. Laurence Bailly, Responsable du service Ressources patrimoniales et culturelles, et Laurence Paris, Département de l’Ain

Nouveau site internet patrimoine du département de l’Ain

12h30 €“ 14h15 : Pause Déjeuner

12h30/13h : Au choix : visite des jardins de Chambord ou visite guidée avec Histopad

13h-14h15 : Déjeuner + Démos de produits/solutions digitales

Exposants confirmés :

Géomotifs, Bereflex, Agence Supersoniks, 44Screens, Les Chemins de Phil et Lou, Image Images, Marketing Media Interactif, Unendliche Studio, Eon reality, CESR…

14h15-16h table ronde 2 « Pendant la visite : comment impliquer les visiteurs ? Quels outils de médiation innovants ?

Avec

. Mélanie Maingan-Sachon, Médiatrice culturelle du service des publics

Curation participative et commissariat participatif

. Xavier Lelevé, Propriétaire du Ch teau de Beaugency

Beaugency à l’heure de la Tabulette tactile

. Nicolas Mazzezi, Propriétaire du Ch teau de Selles sur Cher

Réalité virtuelle et réalité augmentée au Ch teau de Selles-sur-Cher

. Hélène Perret-Ladoire, Associée à Unendliche Studio

Listeners, un projet d’immersion sonore à l’échelle d’un territoire

. David Kolin, chef du pôle numérique au Centre des Monuments Nationaux

Les outils numériques déployés à la Villa Cavrois

16h €“ 17h Conclusion de la journée : « Nouvelles expériences, nouveaux publics ! »

. Emanuelle Guillemot, chargée de communication, Musée Saint Raymond de Toulouse

Le musée de demain

. Cécile de Saint Venant, directrice de la communication et de la marque et Frédéric Bouilleux, directeur général adjoint du Domaine national de Chambord

Les enjeux de l’image de marque de Chambord : de la destination au produit

SOURCES: Région Centre Val de Loire

PHOTOS: Domaine de Chambord

Date de première publication: 24/03/2017

La Région Centre Val de Loire et le Domaine de Chambord sont membres du CLIC France.